USAID Case Study

USAID

CLIENT

USAID, United States Agency for International Development

PROJECT
Introducing USAID’s new mission called NPI, the New Partnership Incubator

DELIVERABLES
 4 animations +  2 video montage segments

VIDEOS 

USAID Acronym Soup: https://vimeo.com/832341034 

USAID Branding Bakery: https://vimeo.com/832341059 

USAID Registration Eggspectation: https://vimeo.com/832341075 

USAID NPI 2020: https://vimeo.com/832341239 

USAID G2G: https://vimeo.com/twoparrot/g2g

 

Goal
USAID awarded several multi-year, multi-million dollar contracts to an organization out of Washington D.C. called the Kaizen Company. A portion of these contracts was allocated toward communications services. Two Parrot was chosen as the non-profit video production company on record to produce two videos and four animations. We were able to define an hourly rate that worked for the client, and bill to each project as the scope of work was defined by the client. Working for USAID required that we were registered with the federal government and had a CAGE code for our company.

TARGET AUDIENCE

Organizations looking to do business with USAID

Project Details:

VIDEO PRODUCTION: For the non-profit educational video production we were provided access to a folder that housed a significant amount of USAID’s captured footage from missions all around the world. We helped the client write a script which was then matched to existing footage from this database. We added music, effects, color correction, motion graphics, and typography; and overall made all the footage look like a cohesive unit rather than disparate parts.

ILLUSTRATION/ANIMATION: For the illustration and animation, we were originally provided with only a draft script. From there we had to visualize the words, meaning imagine what type of shapes and words should be on the screen throughout the entire seven minutes of the script. We helped the client find an animation sample that helped visualize what they were thinking. From there we created still illustrations, which upon approval were animated into moving images. All of the visual elements are original and unique. 

Team

Jessica Kizorek, Producer & Writer

Yuriy Polyashko, Creative Director

Toma Rusk, Administrative

Amanda Guerra, Media Managment

Helen Nazarok, Artist Liason

Illustrator 

Animator #1

Animator #2

TESTIMONIAL
““You managed to visualize these ideas I’ve had only in my head before now. These videos are a very authentic and emotionally compelling portrayal of what we stand for as a non-profit. I couldn’t be happier.””
Mara Kaiser Brunger, Director of Communications

USAID Logo
USAID Gif 2
USAID Gif 1
Graphic showing the USAID mission to fund development and humanitarian projects around the world.
Graphic of a vote being put into a collection box that says “elections”.
Graphic showing an example of the process that USAID goes through to secure and distribute funding.
Graphic with a number of men and women at a conference table with the heading “Identify problems” “Agree upon solutions” and “Build consensus around action”.
Sara Walter, Senior Deputy Assistant Administrator, USAID’s Bureau for Policy, Planning, & Learning (PPL).
Mr. Ousseynou Ngom, Director of Finance Central Ministry of Health Senegal.
Graphic of USAID’s G2G Risk Management plan.
Graphic of a handshake with the heading “Supporting the needs of country citizens”.
A fundraising cartoon still of a woman in the kitchen discussing recipes for success.
A cartoon still of a woman surrounded by vegetables while cutting a carrot.
Graphic of a group of English letters on a table with “A&A” highlighted.
Graphic of how Acquisition and Assistance are part of a recipe for success.
A close up of a cartoon woman chopping a carrot with the word “Grant” written on it.
A fundraising cartoon still of a woman in the kitchen discussing recipes for success.
Fundraising cartoon still of a bowl filled with the recipes for success.
A close up of a cartoon woman in a kitchen discussing the recipe for success.
Fundraising cartoon still of the spices that are a necessary part of the recipe for success.
Fundraising cartoon still showing vegetables around the phrase “Learn More at usaid.gov”
A cartoon still of a woman discussing USAID.
A cartoon still of a woman talking about branding and awareness.
A cartoon still of a woman discussing USAID.
A cartoon still of a woman mixing together the recipe for success.
A cartoon still of a woman pouring the recipe into baking trays.
A cartoon still of a USAID cake made from the recipe for success.