4 Strategies to Promote Your Nonprofit’s Video Content

Video marketing for nonprofits has revolutionized the way these organizations connect with their audience, inspire action, and foster engagement. Harnessing the power of storytelling, nonprofit videos can evoke emotions and drive people to support a cause. But how can nonprofits create compelling video content and effectively promote it to achieve their goals? Read on to discover different types of videos, strategies for success, and tips for choosing the right nonprofit video production company.

Short Summary

  • Nonprofit video marketing is essential for effective communication and increased online presence.
  • Strategies to promote nonprofit videos include leveraging social media, optimizing SEO, collaborating with influencers, and utilizing paid advertising.
  • Two Parrot Productions specializes in creating impactful videos for mission-driven organizations.

The Importance of Video Marketing for Nonprofits

In today’s digital era, video content has become a key element in nonprofit marketing. With the ability to engage donors, communicate messages efficiently, and boost online presence, nonprofit videos are indispensable tools for success. Take the Jane Goodall Institute, for instance. Their video about the decline of the chimpanzee population created using existing photos and clips, garnered 500 shares, nearly 2,000 reactions, and 28,000 views.

Investing in high-quality video production is crucial for nonprofits. The quality of the video has a significant impact on how people perceive the organization and its cause. By partnering with experienced nonprofit video production companies, organizations can ensure their message resonates with their audience and drives desired results.

In the next section, we’ll explore different types of videos that nonprofits can utilize to achieve their goals.

Types of Videos for Nonprofit Organizations

A video production company creating a video content for a nonprofit organization

Nonprofit organizations, also known as nonprofit entities or nonprofit organizations, employ various types of video content to fulfill different purposes, such as fundraising, education, and communication. Some popular video formats include explainer videos, fundraising videos, and educational content, all of which benefit from compelling storytelling.

Let’s delve deeper into these types of videos and their benefits for nonprofits, and what are some good ideas to keep in mind when hiring a nonprofit video production company.

Fundraising Videos

Fundraising videos are essential tools for nonprofits to inspire donors and showcase the impact of their work. With the power of video storytelling and captivating visuals, these videos can expand an organization’s reach, involve potential donors, and ultimately increase donations. To create effective fundraising videos, it’s important to emphasize storytelling, utilize visuals that communicate the message effectively, and ensure the video is entertaining and engaging.

Once a fundraising video is created, promoting it is crucial for success. Strategies to promote fundraising videos may include leveraging social media, implementing email campaigns, and constructing a dedicated landing page.

Educational Content

Educational content is vital for nonprofits to inform and engage their audience on important issues and their mission. Various types of educational videos, such as fundraising, explainer, and animation videos, can be used to captivate and educate the audience. To create effective educational content, nonprofits should strive to make their videos engaging, informative, and entertaining while optimizing them for different platforms and devices. Utilizing storytelling techniques can also enhance the effectiveness of educational videos.

Increasing the visibility of educational content videos can be achieved by leveraging social media platforms, email marketing campaigns, blog posts, and articles. Additionally, partnering with influencers could be a viable option for increasing visibility.

Explainer Videos

Explainer videos serve to simplify complex topics, allowing nonprofits to effectively communicate their message. Companies like MotionGility and Breadnbeyond specialize in creating explainer videos for nonprofits, with prices ranging from $1,000 to $20,000. These companies can help nonprofits create remarkable videos for fundraising and marketing campaigns with a personalized touch.

In the following section, we’ll discuss tips and best practices for creating compelling and impactful nonprofit video content.

Creating Effective Nonprofit Video Content

A person creating effective nonprofit video content

Crafting effective nonprofit video content is essential for fostering engagement with potential donors, raising awareness of the cause, and strengthening relationships with supporters. The production of videos for nonprofit organizations typically takes 6-12 weeks, and to ensure a smooth production process, it is recommended to schedule participants for testimonial videos at the outset of the project.

With a clear understanding of the different types of videos and best practices for creating effective content, it’s time to explore strategies for promoting nonprofit videos.

Top Strategies for Nonprofit Video Marketing

A group of people discussing top strategies for nonprofit video marketing

Promoting nonprofit video content is crucial for maximizing its reach and impact. There are several strategies that can be employed to achieve this goal. First, social media platforms offer a powerful channel to disseminate videos, launch campaigns, and interact with followers.

Another strategy is optimizing nonprofit videos for search engine optimization (SEO). Ensuring that the video title and description are compelling and include relevant keywords, as well as providing a transcript of the video, can significantly improve its visibility.

Collaborating with influencers and utilizing paid advertising are also effective methods for promoting nonprofit videos. Influencers can share videos, create content with the organization, or be sponsored, while paid advertising can be used on social media platforms, video streaming platforms, and search engines.

Measuring the Success of Nonprofit Video Marketing Campaigns

A person measuring the success of a nonprofit video marketing campaign

Assessing the effectiveness of nonprofit video marketing campaigns is crucial as it enables organizations to monitor their progress and make informed choices regarding their video marketing tactics. Key performance indicators to track include the number of views, engagement rate, conversion rate, cost per thousand (CPM), total online donation amount, total online volunteer sign-ups, and marketing spending per conversion.

By measuring the success of video marketing campaigns, nonprofits can identify areas of improvement and optimize their strategies for better results.

Tips for Choosing a Nonprofit Video Production Company

A person researching for a good nonprofit video production company

Selecting the right nonprofit video production company is vital for ensuring the final product meets the organization’s specific needs and objectives. When choosing a company, it’s important to consider factors such as experience, portfolio, budget, creativity, professionalism, and quality. Some notable nonprofit video production companies include Yum Yum Videos, Chance Multimedia, VeracityColab, Dinos&Teacups, and Two Parrot Productions.

By partnering with a suitable video production company, nonprofits can be confident that their nonprofit video production process will result in superior quality video content, including public service announcements, effectively communicating their message and resonating with their target audience.

Case Studies: Successful Nonprofit Video Marketing Campaigns

A group of people discussing a successful nonprofit video marketing campaign

Successful nonprofit video marketing campaigns can serve as valuable examples for organizations looking to create impactful content. One such campaign was created by Wheels for Wishes and Vehicles For Veterans, which produced an animated video to generate donations for the Make-A-Wish Foundation and improve the quality of life for veterans and their families. The campaign was successful in generating funds for Make-A-Wish Foundation and creating a positive impact on the lives of veterans and their families.

This case study demonstrates the potential of well-crafted video content to achieve remarkable results for nonprofit organizations.

4 strategies to promote your nonprofit videos

A person promoting a nonprofit video on social media

To maximize the impact of nonprofit videos, organizations should employ a variety of promotional strategies. Here are some ideas:

  1. Leverage social media platforms

    Leveraging social media platforms is a great way to increase the visibility of nonprofit videos. Social media platforms like Facebook, Twitter, and Instagram have millions of active users who are potential viewers of your videos. By posting on these platforms, you can reach a wider audience and generate more views. You can also take advantage of social media tools like hashtags, tagging, and sharing to further increase the reach of your videos.

  2. Optimize videos for SEO

    Optimizing videos for search engines (SEO) is another essential strategy for promoting nonprofit videos. By using relevant keywords in video titles, descriptions, and transcripts, you can improve your search engine rankings and attract more organic traffic to your videos. This can help you reach a wider audience and increase your visibility on search engines like Google and Bing.

  3. Collaborating with influencers

    This is a powerful strategy for promoting nonprofit videos. Influencers have large followings on social media and can help you reach new audiences by sharing your videos, creating content with your organization, or being sponsored. By partnering with influencers who share similar values and goals as your organization, you can increase your reach and generate more views for your videos.

  4. Consider paid advertising

    Finally, paid advertising is also a useful strategy for promoting nonprofit videos. By using paid advertising on social media platforms, video streaming platforms, and search engines, you can target specific audiences and reach more viewers. Paid advertising can be a cost-effective way to promote your videos and generate more views and engagement.

Two Parrot Productions

A team of people creating a nonprofit video

Two Parrot Productions is a nonprofit video production company that specializes in creating impactful video content for mission-driven organizations. They offer a wide range of services, including scripting, filming, editing, and producing a final product, with expertise in animation, aerial shots, and graphics. Their goal is to help nonprofits stand out from competitors and captivate audiences with compelling storytelling.

With pricing starting at $8,000, Two Parrot Productions has partnered with a diverse array of companies, such as McKesson Corporation, Walmart, American Express, Vodafone, and Google, showcasing their ability to create powerful stories for nonprofits across various sectors.


In conclusion, video marketing has become an indispensable tool for nonprofits to connect with their audience, inspire action, and foster engagement. By understanding the different types of videos, best practices for creating compelling content, and strategies for promoting nonprofit videos, organizations can significantly enhance their marketing efforts and achieve their goals.

As the power of storytelling continues to shape the nonprofit landscape, it is crucial for organizations to invest in high-quality video production and partner with experienced companies like Two Parrot Productions to bring their mission to life and inspire hope in the world.

Frequently Asked Questions

How much does a nonprofit video cost?

A nonprofit video typically costs between $8,500-$15,000 per video. Investing in telling your story is worth the cost.

What is a good social media marketing strategy for a nonprofit?

Nonprofits should make the most of social media by leveraging strategies like adding donation widgets or buttons, developing a content schedule, communicating stories about other people, targeting shareable content, creating calls to action, launching hashtag-based campaigns, running fundraisers, and using partnership tools.

These strategies can help nonprofits reach a wider audience, engage with their supporters, and raise more funds. They can also help build relationships with potential donors and create a sense of community. Additionally, nonprofits can use social media to spread awareness about their cause and educate people about their mission.

By taking advantage of these strategies, nonprofits can maximize their impact.

How do you make a nonprofit video?

To create a successful non-profit video, set a budget, goal, and plan; shoot the footage; and edit it before finally sharing it with your audience.

Once you have a budget, goal, and plan in place, you can begin shooting the footage. Make sure to capture all the necessary shots and angles to tell your story. Then, it’s time to edit it.

Can nonprofits make money on YouTube?

Yes, nonprofits can make money on YouTube by using Donation Cards on their videos. To ensure maximum donations, it’s best to only have one card per video and avoid confusing viewers.

What are the advantages of utilizing video marketing for nonprofits?

Video marketing can help nonprofits engage donors, efficiently convey messages and build an online presence through powerful storytelling. It is a great way to build meaningful connections with potential supporters.

By leveraging the power of video, nonprofits can create compelling stories that will draw in viewers and inspire them to take action. Video can also be used to showcase the impact of donations and highlight the impact of donations.