Creative Fundraising Video Ideas to Engage Donors in 2023

In an increasingly digital world, video has emerged as a powerful tool for communication and engagement. This holds particularly true for nonprofit organizations, who are always looking for effective ways to connect with potential donors and share their mission. But how can you ensure that your videos not only reach your audience but also motivate them to take action?

From emotional storytelling and humor to the use of celebrities and influencers, there are countless ways to make your videos stand out and resonate with viewers. So let’s dive in and explore how you can elevate your video content to inspire donations and make a difference in the world.

And it’s a cliche but in today’s digital age, creating compelling promotional videos has become an effective strategy for engaging supporters and generating donations. It works… very well. 

nonprofit fundraising videos have the power to captivate audiences, tell inspiring stories, and compel viewers to take action. 

In this comprehensive guide, we will explore how to create a captivating nonprofit promotional video that drives engagement and boosts donations. From storytelling techniques to video production tips, we will cover everything you need to know to create an impactful fundraising video.

Short Summary

  • Engage Donors in 2023 with creative fundraising videos featuring emotional storytelling, animation, humor, behind-the-scenes footage & more!
  • Leverage celebrity and influencer involvement as well as data visualization to demonstrate the impact of donations.
  • Utilize interactive video features like hotspots & quizzes for maximum engagement.

1. Emotional Storytelling in Fundraising Videos

An image showing a group of people holding hands and smiling while fundraising

Imagine watching a fundraising video that tells a compelling story of a single mother who managed to turn her life around thanks to a nonprofit’s support. You see her struggles, her victories, and the tangible impact of your potential contribution. This is the power of emotional storytelling in a fundraising video script – it creates a strong connection with viewers and evokes a deep emotional response in fundraising videos. By learning how to leverage video storytelling, you can create even more impactful content for your cause.

By showcasing personal stories and the positive effects of donations, you create a compelling narrative that resonates with viewers and motivates them to donate. Furthermore, the emotional connection built through storytelling can also foster trust and loyalty with donors, as they can see the tangible impact of their donations when you showcase the results.

Examples of successful emotional storytelling in fundraising videos include campaigns like “It Gets Better”, “We Are the World”, and “Stand Up to Cancer”, all of which have made a significant impact.

2. Using Animation for Nonprofit Videos

An animation video that explains the mission statement of a non-profit organization.

From the sweeping landscapes of Disney Classics to the adorable characters of Pixar, animation has a way of captivating our attention and stirring our emotions. It’s not just for entertainment, though. Animation can be an engaging and creative way to present complex concepts and showcase a nonprofit’s mission in a visually appealing manner.

Nonprofits can leverage various types of animation to create a powerful and engaging video script. Some types of animation that can be used include:

  • 2D animation
  • 3D animation
  • Motion graphics
  • Stop motion animation

By visualizing data, sharing stories, or illustrating processes, animation can help nonprofits communicate their messages in an exciting and visually attractive way, resulting in a memorable experience for viewers. The key is to craft a story that resonates with their audience, utilize visuals consistent with their brand, and ensure the animation quality is excellent.

3. Humor as an Effective Tool

Two ladies watching a humorous video

Ever watched a video that made you laugh so hard your sides hurt? That’s the power of humor. It’s an incredibly powerful tool that has the ability to lighten difficult or awkward situations, making content more memorable and engaging. In the context of fundraising videos, humor can help your content stand out, making your campaign more memorable, which is vital in a world saturated with content.

However, the key to using humor is appropriateness. The humor must align with your organization’s message and not detract from the seriousness of the cause. It must be inclusive, respectful, and properly timed. When used correctly, humor can make your nonprofit video more memorable and engaging by captivating viewers and increasing the chances of them recalling your message. After all, who wouldn’t remember a video that made them laugh?

4. Behind-the-Scenes Footage

High End Camera filming something

Have you ever been intrigued by the making of a blockbuster movie or a popular TV show? If so, you’re not alone. Behind-the-scenes footage offers an exclusive look into the creative process, providing a unique insight into the authentic side of a product, brand, or team.

When it comes to fundraising videos, behind-the-scenes footage can foster a stronger, more personal connection with donors. It allows them to meet the people behind the organization, witness the work they do, and see the tangible impact of their donations. By capturing the process of creating the fundraising video, you demonstrate the effort and commitment that goes into your cause, making your organization more accessible and enhancing its video marketing efforts.

5. Live Streaming Events and Activities

young woman live streaming

With the rise of social media platforms like Facebook and Instagram, live streaming has become a popular tool for real-time engagement. It’s like hosting a global event where viewers from all corners of the world can watch and interact with the content as it happens.

Live streaming events and activities foster a powerful sense of immediacy and real-time interaction, motivating viewers to contribute and get involved. Whether it’s a charity run, a benefit concert, or a Q&A session, live streaming can create a sense of urgency and encourage action.

To make your live streaming event engaging, you can encourage viewer interaction, pose thought-provoking questions, and offer incentives.

6. Celebrity and Influencer Involvement

n 2014, Oscar host Ellen DeGeneres shared a record-breaking selfie

Remember that viral Ice Bucket Challenge that had everyone from Bill Gates to Oprah Winfrey dumping ice-cold water over their heads? That’s a prime example of how celebrity and influencer involvement can create a buzz and increase awareness for a cause. Celebrities and influencers have the power to:

  • Bring their networks, influence, and credibility to your cause
  • Participate in your video
  • Promote it on their social media platforms
  • Donate to your cause

By doing these things, they can help increase the reach and reliability of your campaign.

However, it’s important to approach these collaborations with professionalism and respect, providing clear information, timeline, and expectations.

7. Data Visualization and Statistics

pair of glasses in front of computer with lots of data

While storytelling and emotional connections are important, sometimes it’s the hard facts and figures that can most effectively demonstrate the impact of donations and the organization’s work. Enter data visualization and statistics, two tools that can make your case for support more compelling.

Data visualization can powerfully illustrate the impact of donations by displaying the amount of donations received, the number of people served, or the number of projects completed. Whether you’re showcasing progress over time or comparing your performance to similar organizations, data visualization can effectively demonstrate the value of your organization and motivate donors to keep supporting it.

8. Social Media Integration

social media image of phone with graphics

Social media has become a game-changer for nonprofits. By integrating social media platforms into your fundraising videos, you can increase reach and engagement, encouraging viewers to share and interact with your content. Platforms like Facebook and Instagram offer built-in fundraising tools, such as donation buttons and fundraisers, that make it easy for followers to donate to your cause.

By crafting compelling content, tapping into influencers, and utilizing these platforms effectively, you can raise money and increase the visibility and success of your fundraising campaigns.

9. Call-to-Action Techniques

Call to action on a keyboard

Imagine watching an inspiring and successful fundraising video and being moved to support the cause. But then, the campaign video ends without telling you how to donate or get involved. That’s a missed opportunity.

This is where effective call-to-action techniques come into play. A powerful command verb, an inspiring emotion or enthusiasm, a clear direction, a sense of urgency – these are all elements that can make your call-to-action more effective. Whether it’s a simple “Donate Now” or a more elaborate call-to-action, guiding viewers on what steps to take next is crucial in maximizing donations and support.

10. DIY Video Production Tips

Videographer editing a new video

Nonprofits often operate on tight budgets, but that doesn’t mean they can’t produce engaging and professional-looking marketing videos. With a bit of creativity, planning, and some DIY video production tips, you can maximize the impact of your campaigns with a short video without breaking the bank.

Investing in the right equipment, planning your video, setting up the perfect lighting, and capturing plenty of B-roll – these are all steps that can help ensure your DIY video creation is a success. Remember, it’s not always about the most expensive equipment or the most elaborate set. Often, it’s about the story you tell and how you tell it.

11. Virtual Tours and 360-Degree Videos

Young man giving someone a video tour

As technology continues to evolve, so do the ways in which nonprofits can engage with their donors. One innovation that has gained popularity in recent years is the use of virtual tours and 360-degree videos. These tools offer an immersive experience, allowing viewers to virtually explore a place or situation that they wouldn’t otherwise have access to.

This can help to showcase the impact of donations in a captivating and unique way, giving donors a closer look at the projects they’re supporting and the people they’re helping.

12. Peer-to-Peer Fundraising Campaigns

A peer-to-peer fundraising campaign

It’s often said that people are more likely to give when they’re asked by someone they know. This is the principle behind peer-to-peer fundraising campaigns, a technique that leverages the power of personal connections and social networks to raise funds.

Peer-to-peer fundraising involves supporters of your nonprofit raising money on your behalf, reaching out to their own networks to gather donations. This can help amplify the reach of your fundraising campaign, enabling it to connect with a larger audience and generate more support.

13. Themed Video Series

a woman explains a nonprofit video theme campaign on a whitebaord

Imagine tuning into your favorite TV show week after week, eagerly waiting for the next episode to find out what happens next. This sense of anticipation and continuity can be replicated in your fundraising efforts through themed video series. To achieve this, create fundraising videos that captivate your audience and keep them engaged.

A themed video series follows a particular theme or storyline, keeping viewers engaged and invested in your cause over time. Whether it’s following a certain individual’s journey, tracking the progress of a particular project, or exploring a specific issue in depth, a themed video series can generate sustained interest and engagement, encouraging viewers to follow along and support the cause over time.

14. Thank You Videos for Donors

A person giving a box with donations written on it.

Gratitude is a powerful emotion, and expressing it can strengthen relationships and foster long-term support. This is where thank you videos for donors come in.

Thank you videos are a great way to show your appreciation to your donors. They can be personalized to highlight the impact of their support and encourage them to keep giving. A heartfelt message of gratitude, accompanied by visuals of the impact of their donation, can make donors feel appreciated and valued, fostering long-term relationships and encouraging future support.

15. Interactive Video Features

table of people making interactive videos

In today’s digital age, viewers crave interaction and engagement with video content. They want to be more than just passive viewers; they want to be active participants in video storytelling. This is where interactive video features can make a difference.

Interactive video features, such as video examples:

  • hotspots
  • quizzes
  • clickable buttons
  • custom forms

Can engage viewers and encourage them to take action. These features provide viewers with the opportunity to interact with the video, whether it’s by clicking on links, signing up for newsletters, or making a donation.

This not only makes the viewing experience more engaging, but also encourages viewers to take action and become more invested in your cause, helping to raise awareness.


In this digital age, video is a powerful tool for engaging donors and raising funds for your cause. From emotional storytelling and humor to data visualization and interactive features, there are countless techniques to make your videos more effective.

By leveraging these techniques, you can create fundraising videos that not only reach and engage your audience, but also motivate them to take action. Remember, the most successful fundraising videos are those that tell a compelling story, connect with viewers on an emotional level, and inspire them to contribute to your cause.

Frequently Asked Questions

How do you make a good fundraising video?

Craft a captivating pitch, communicate the specifics of your campaign, leverage the power of video storytelling, keep it concise and impactful, be genuine, and include a strong call-to-action to create a successful fundraising video.

This means that you should focus on creating a compelling story that resonates with your audience. Make sure to include visuals that will help to illustrate your message and draw in viewers. Additionally, make sure to include a clear call-to-action that will encourage viewers to take action and donate.

How do you write a script for a fundraising video?

Begin by introducing yourself and your organization, then clearly explain the purpose of the fundraiser and share personal stories behind the incentive.

Include testimonies and stories of those who will benefit from the fundraiser to motivate your audience and create a powerful impact. This will help to make your text more engaging and easier to read.

How do you tell a story for fundraising?

Tell donors a story that connects them directly to the beneficiary, as if you were telling them a fireside chat. Make sure the story is focused and grabs their attention from the beginning and ends effectively.

Utilize visuals to create an emotional connection and have them be engrossed in it.

What is the easiest nonprofit to start?

Starting a nonprofit organization is easier than ever with the right ideas and guidance – explore different options to identify which one best suits your needs and passions!

Research the different types of nonprofits, such as 501(c)(3) organizations, and the requirements for each. Consider the mission and purpose of your organization, and how you plan to achieve it. Think about the resources you have.

How do you make a nonprofit video?

To make a nonprofit video, set a budget and goal first, then brainstorm and plan your content before going out to shoot and edit the footage.

Lastly, spread the word and share the video!


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