Qualitative Research
Two Parrot’s Qualitative Research Initiative
At Two Parrot Productions, we excel in managing qualitative research projects that harness the power of documentary video to vividly portray impactful narratives. Our approach is highly adaptive, scaling our team size to fit the project’s needs—from compact groups of 5-6 creative professionals for smaller projects to expansive collaborations involving 20-25 people teams for larger endeavors. This flexibility allows us to effectively allocate human resources and tailor our expertise to each unique assignment.
Notably, we have dedicated nearly a decade to researching the influence of student digital activism on college campuses in South Florida, in partnership with Florida International University. Our ability to scale and adapt ensures that each project is handled with the utmost precision and insight, reflecting the depth and breadth of our team’s capabilities.
Why Nonprofit Impact Evaluation Matters
For nonprofit organizations, understanding and demonstrating the tangible impact of their programs is crucial. Nonprofit impact evaluation not only illuminates the effectiveness of their initiatives but also plays a vital role in storytelling. By methodically capturing and presenting their community impact, nonprofits can more effectively communicate the value of their work to funders, stakeholders, and the community at large. This evidence-based approach to showcasing success stories and program effectiveness helps secure essential resources and funding, facilitating program expansion and enhancing service delivery.KENYA CASE STUDY VIDEO
AMANDA APPRENTICESHIP VIDEO
Telling Complex Stories
Video storytelling can communicate a complex story or nonprofit mission in a meaningful, moving way to a nonprofit’s foundation funders. This type of qualitative, contextual information is an invaluable feedback loop about the impact of your program. It also happens to be one of the most effective ways to convince a potential donor to give to your cause. Here’s what you need to know to make a great video in support of your next fundraising campaign and ongoing relationship with your foundation funders.
In the complex landscape of nonprofit operations, qualitative research emerges as a critical tool to capture the nuanced experiences of communities and stakeholders. Unlike quantitative methods, qualitative research prioritizes depth over breadth, exploring the “why” and “how” behind the data. For nonprofits, employing qualitative methods means gaining a deeper understanding of the impacts of their programs and the perceptions of their beneficiaries.
Video Ethnography: A Dynamic Methodology
This method is defined as “the video recording of the stream of activity of subjects in their natural setting, in order to experience, interpret and represent behavior.” Video ethnography involves a researcher following a participant and recording their activities in their natural environment, rather than in a specific focus group or interview setting. These can be activities tailored to follow a particular agenda related to the research topic area or can just be an observation of their everyday life.
Why Nonprofit Impact Evaluation Matters
For nonprofit organizations, understanding and demonstrating the tangible impact of their programs is crucial. Nonprofit impact evaluation not only illuminates the effectiveness of their initiatives but also plays a vital role in storytelling. By methodically capturing and presenting their community impact, nonprofits can more effectively communicate the value of their work to funders, stakeholders, and the community at large. This evidence-based approach to showcasing success stories and program effectiveness helps secure essential resources and funding, facilitating program expansion and enhancing service delivery.
Why Nonprofits Should Embrace Video Ethnography
- Rich, Contextual Insights: Video ethnography allows nonprofits to record detailed observations that text-based data cannot capture. Seeing and hearing the emotions, environments, and interactions provides a fuller, more contextual understanding of the impact of various initiatives.
- Authentic Storytelling: Videos can tell compelling stories that resonate deeply with audiences, making them a powerful tool for advocacy and communication. For nonprofits, sharing these stories can significantly enhance their fundraising and community outreach efforts.
- Stakeholder Engagement: Video content can engage diverse stakeholders, from donors to the general public, more effectively than traditional reports. It brings the realities of the field directly to them, fostering a stronger connection and commitment to the cause.
- Evidence-Based Advocacy: Video ethnography provides visual evidence that can support advocacy efforts, giving a face and a voice to those affected by policy changes or social issues. This form of evidence can be extremely persuasive in policy discussions and public forums.
Is your nonprofit or foundation in need of compelling video content?
Contact Two Parrot Productions for best-in-class video production.
