Working Title: Vision Video (3min)
Target Audience: VC, Wall Street, Investors
Goal of Video: Create emotional pull. Engage people to take action…Sign up sponsors. Buy your ticket. Come speak. Embrace innovation. Invite this into your life. “I want to innovate.” This is the cutting edge.
Style & Mood: Documentary, Story driven, Strong, contemplative, inspiration, persuasive. wow…I want to be a part of this. High energy…pull to belong.
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Working Title: Accomplishments Video (2min)
Target Audience: General
Goal of Video: Portray the event as a SUPER SUCCESS! We exceeded expectations. Show what happened, member experience, encourage new sponsors, drive attendance.
Style & Mood: Excitement! Celebration! “Innovation Inclusion” Make sure we show SUPER diversity – young girls, skin color, gender, age, language, ethnicity. We are THE HUB of the entire western hemisphere. Everyone is in on this…you should be too!
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Working Title: Industry Sectors (3min)
Target Audience: Institutional sponsors, World Bank, UN, VC, Start-ups, Politicians.
Goals: Encourage institutional support. Subtly highlight sponsors and sponsorship opportunities. Make people think they will “look good” and build their own brand (corporate brand, personal brand, civic brand) by supporting.
Style & Mood: Smart. Fast. Intellectual. Futuristic. This makes sense. I want in.
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VIDEO PRODUCTION DETAILS
- 5 days shooting on location at eMerge events
- Onsite post-production to finish video one for audience screening at fashion show
- 6 weeks post-production to complete and revise other videos
