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PICK YOUR STORYLINE

Having done hundreds of video tapings for non-profits, we’ve watched what works and what doesn’t. Included below is a list of storytelling structures we’ve recently formulated for our clients. Choose which one you could leverage most based on the *emotional experience* you want to create with your target audience.

CASE STUDIES

Here are eleven mini-documentary storylines to reference as case studies for producing your own action-inducing multimedia content: 1) “Investigative Reporter” 2) “We Believe” 3) “Hurray” 4) “Problem Solved” 5) “The Future Envisioned” 6) “Personality-Centric” 7) “Donors Speak Up” 8) “Event-Centric” 9) “Party Time” 10) “Tear Jerker” 11) “Girl Power”

“Investigative Reporter”

“We Believe”

“Hurray!”

“Problem Solved”

“Event-Centric”

“Party Time!!”

“Personality-Centric”

“The Future Envisioned”

“Donors Speak Up”

“Tearjerker”

“Girl Power”

vision
“INVESTIGATIVE REPORT” – Filmed in the “VICE” exposé style, the cameras follow Jessica or Bill Kizorek as they investigate humanitarian issues. Drawing from many years in the surveillance and intelligence industry, Jessica and Bill explore global crises and the stories of those affected.
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Icons
“WE BELIEVE” – The purpose of this video is to frame a single (poetic) vision statement through many voices ranging from beneficiary to funder. Each interviewee reads the same exact script, then sharp, quick transitions splice together all the faces so it feels like one voice. The viewer is captivated by the alignment of each shareholder in accomplishing a single goal.
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medal
“HURRAY!” – Before/After to show the audience “This is how things were, this is what we did (solution), and this is the successful outcome of our efforts.” A celebration of the success of the non-profit’s efforts and a “Thank You” from those positively affected by them. Perfect for galas and fundraising events.
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checklist
“PROBLEM SOLVED” – To educate the viewer about the non-profit; its history, goals, aspirations, obstacles, and plans for growth. It provides an in-depth view of the non-profit’s beneficiaries and what actions it’s taking to tackle a pressing humanitarian issue. It legitimizes the effectiveness of the solution, and inspires confidence in others who might want to take action and jump onboard.
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Icons copy
“EVENT-CENTRIC” – Create a sizzle reel to illustrate the accomplishments of a single event in the context of larger community goals. The video paints the event as a success by highlighting how much the attendees, sponsors and partners got out of their participation. With the goal of further inspiring others to participate moving forward, the non-profit is positioned as a magnetic catalyst for change.
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music
“PARTY TIME!!” – A high-energy, FUN montage of the non-profit and its work, including comedic outtakes, candid captures, and behind-the-scenes glimpses. A very strong auditory element (including original music) to play a large role in the production of this video. To excite the audience and give them a glimpse into a faced-paced version of a day in the life of the operations of the non-profit. A hip, youthful approach that magnetizes volunteers and supporters. 
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personality
“PERSONALITY-CENTRIC” – The goal of the “Personality-Centric” video is to introduce the viewer to an individual from the client organization. The spotlight is turned to a main character and their views. New ideas, policies, initiatives, and ideologies are explored. This video becomes a way to introduce the person to the world virtually and build confidence in their leadership capacity.
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rise
“THE FUTURE ENVISIONED” – To rally support from both existing donors and potential donors by highlighting all the great things the funders have to say about the their experience with non-profit. Illustrate how awesome FEELS to be a part of the solution, from the mouth of the funder.
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Donate
“THE DONOR EXPERIENCE” – To rally support from both existing donors and potential donors by highlighting all the great things the funders have to say about the their experience with non-profit. Illustrate how awesome it FEELS to be a part of the solution, from the mouth of the funder.
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water
“TEARJERKER”– To get inside the mind and spirit of the characters most impacted by the work of the non-profit. To capture the essence of the human experience in all its pain and glory, and tell an authentic story of hardship…and what’s possible for the future.
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woman
“GIRL POWER” – Connect viewer to the plight of girls and women around the world. Create an emotional connection that elicits empathy and inspires people to get involved. Through a series of interviews the video will express the fundamentals, impact, issues affecting, personal stories, history of the non-profit.
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