CREATIVE PROCESS

Initial Client Interview

Target Audience for Content, Call to Action, Goals and Expectations, Exact Scope of Work, Timeline, Current Communications Strategy, Active Marketing Campaigns.


Pre-Production Planning

Defining Emotional Hook, Shaping the Story, Script Development, Storyboards, Character Development, Logistics Planning, Briefing About Usages, Preparing Interview Subjects.


Preparing to Leverage Content

Rally the Troops, Vision Synchronization, Articulate Video Inspiration, Create Draft Interview Questions, Present Story for Approval, Define Fundraising goals, Fundraising The SMART Way.


Video Production
(On Location)

Art Direction, Field Interviews, Coaching Interview Subjects, Audio Recording, Single or Multi-Camera, Multi-Location Shooting.


Photography
On Location

Portraiture, Capture Human Emotion, Close-Ups, Bio Photos, Team Photos, Social Media Vignettes.


Video Editing

Review Transcriptions, Agree on Best Clips, Define Pace, Chose Musical Clip(s), Record Final Voice Over, Character Vignettes, 3 Rounds of Revisions.


Motion Graphics

Infographics, Graphic Design, Typography,SFX, Logo Animation, Stock Media.


Posting/Distribution

Tips on Utilizing Videos: Distribution, YouTube/Vimeo, SEO (Metatags and Optimization), Social Media Distribution Plan.


CORE COMPETENCIES

Non-Profit Fundraising Videos

Video Training Materials

Visual Brand Messaging

Motion Graphics

Graphic Design

Branding

Social Media Marketing

Adapting Intellectual Property for Multi-Media Production

INDUSTRIES IN WHICH WE WORK

Technology

Education

Women’s Rights

Entrepreneurship

Arts

Healthcare

TOP PACKAGES

Meeting A Specific Fundraising Purpose

  • One final video approximately 2-3 minutes
  • Creative direction & pre-production planning
    Reverse engineer interview questions, script, storyboard, logistics
  • 1 day filming on location
    (Travel for 2 people covered by client)
  • Still photographs to coincide with all video
  • Typed transcripts of the interviews (for use across all communications platforms)
  • All raw video footage (to be repurposed in the future)
  • Creation of online media library for easy access on the web by any team member
  • Logo animation intro/outro that reinforces brand
  • On screen typographical animation to visually reinforce key quotes

Engaging Audiences Over Time

  • SET OF THREE VIDEOS (each approximately 2-3 minutes)
    For three specific target audiences or distribution strategy
  • OR
  • SERIES of EIGHT HUMAN VIGNETTES (Approximately 60 seconds each)
    Campaign approach…deliver strong branded series over time
  • Creative direction & pre-production planning
    Reverse engineer interview questions, script, storyboard, logistics
  • Three days filming on location
    (Travel for 2 people covered by client)
  • Still photographs to coincide with all video
  • Typed transcripts of the interviews (for use across all communications platforms)
  • All raw video footage (to be repurposed in the future)
  • Creation of online media library for easy access on the web by any team member
  • Logo animation intro/outro that reinforces brand
  • On screen typographical animation to visually reinforce key quotes

Turn-Key Video-Centric Communications Campaign

  • Strategic Workshop for Communications/Development Team
  • Strategic Workship for Board of Directors (getting them on board and prepared to fundraise)
  • Series of 6-8 video clips to be released as a series over time (exact length TBD depending on strategy)
  • Creative direction & pre-production planning
  • Reverse engineer interview questions, script, storyboard, logistics
  • Three days filming on location
    (Travel for 2 people covered by client)
  • Still photographs to coincide with all video
  • Typed transcripts of the interviews (for use across all communications platforms)
  • All raw video footage (to be repurposed in the future)
  • Creation of online media library for easy access on the web by any team member
  • Logo animation intro/outro that consistently brands each clip
  • On screen typographical animation to visually reinforce key quotes
  • Graphic Design to give everything a polished professional look
  • 10 inspiring video stories (excerpts from videos approximately 60 seconds long) (Website, Facebook, Linkedin, Email)
  • 10 super short video clips (7-15 second excerpts) (Facebook, Twitter, Instagram, Vine)
  • 20 social media posts (choosing best quotes from transcriptions)
  • Pairing photos with posts (+ Photo Retouching / adding logo)
  • Schedule all the posts to go out via Hootsuite

6-Month Multi-Media Fundraising Campaign

  • Branding/Messaging Diagnosis
  • Strategic Marketing Plan
  • Fundraising the SMART Way: Predictable Consistent Income Growth for Charities
  • Establish guidelines, rules and metrics that improve fundraising income and lower costs
  • Strategic Workshop for Communications/Development Team
  • Strategic Workship for Board of Directors (getting them on board and prepared to fundraise)
  • 3-4 days filming on location(Travel for 2 people covered by client)
  • Still photographs to coincide with all video
  • Video Campaign: Series of 6-8 video clips to be released as a series over time(Exact length TBD depending on strategy)
  • Typed transcripts of the interviews (for use across all communications platforms)
  • All raw video footage (to be repurposed in the future)
  • Creation of online media library for easy access on the web by any team member
  • Logo animation intro/outro that consistently brands each clip
  • Video Content formatted for delivery on mobile devices
  • Social Media Fundraising Implementation
  • iPad Video eBook
  • Digitize the Annual Report

SCHOOLS: Accelerating Training Initiatives

When we say “school,” what we mean is the development, deployment, and tracking of multi-media training curricula. Nowadays, non-profits need to optimize and become more efficient at the way that they carry out their mission. For instance, The International Rescue Committee needed to train teachers from many backgrounds in the soft skills of teaching traumatized youth in refugee camps. Two Parrot created a multi-media training curriculum focused around 24 different videos (shot in Pakistani and Liberian refugee camps) that was ultimately rolled out in the form of a 187-page printed and digital training manual to teachers and teacher-trainers around the world.

Jessica Kizorek and Michelle Villalobos teamed up to create an award-winning school called “Make Them BEG” which won the prestigious Miami Herald Business Plan Competition for its innovative approach to teaching a very new skill set which few women have yet to master: Personal branding. The content was personalized to the female entrepreneurs, and delivered in the form of videos, workbooks, eBooks, checklists, webinars, live seminars, masterminds and one-on-one coaching. The flagship “Make Them BEG” training program was a 7-part, 7-hour video training course delivered initially on physical DVDs then later in a password-protected online user interface where all the materials could be streamed live and downloaded for reference.

The Special Olympics needed to train doctors and nurses who volunteered on site with the athletes. Rather than training them on the same day they showed up to volunteer, they created a series of 15-minute training videos to completely revolutionize the way they bring volunteers into the mix.

All schools are highly personalized and budgets depend on the exact scope of work and creative/academic skill sets required to create customized intellectual property for delivery to a specific target audience.

THEY TRUST US

© Two Parrot 2016. All Rights Reserved.

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