Planned Parenthood

CLIENT
Planned Parenthood (Metro DC)

MISSION
To create a world where sexual and reproductive rights are basic human rights, where access to health care doesn’t depend on who you are, and where every woman has the opportunity to choose her own path to a healthy and meaningful life.

WEBSITE
http://www.plannedparenthood.org/planned-parenthood-metropolitan-washington-dc


WHY PLANNED PARENTHOOD CAME TO TWO PARROT
Planned Parenthood was one of the key players of the March 21, 2017 Women’s March in Washington, DC. To record the historic moment and plan for an uphill battle, they knew they needed an arsenal of video footage to fight against the negative media coverage they were receiving with the new Trump Administration in place. Planned Parenthood is perhaps the most attacked nonprofit in the world, as such they need to be more proactive than most in regards to creating their own multimedia narrative.

PP needed to tell very personal, human stories. We wanted to reveal the men and women behind the brand, rather than focus on the brand. We asked a series of very intimate questions to capture each person’s experience being an advocate for women’s rights.

TARGET AUDIENCE
Politicians
Donors
Press / Media
VIPs in the Women’s Rights Movement
Planned Parenthood Advocates

FINAL DELIVERABLE
FINAL VIDEOS: 23 Short Clips (Approximately 30-180 seconds each)
Intro/Outro animated bumpers to create consistency amongst clips in the series

VIDEO PRODUCTION DETAILS

  • Creative direction & pre-production planning
  • Reverse engineer interview questions, script, storyboard, logistics
  • 3.5 days filming in Washington D.C.
  • FILMING: Start date – January 21st, 2017
  • Still photographs to coincide with all the video
  • All the raw video footage (to be repurposed in the future)
  • Creation of online media library for easy access on the web by any team member
  • Logo animation intro/outro that consistently brands each clip
  • On screen typographical animation to visually reinforce key quotes

TESTIMONIAL
““You managed to visualize these ideas I’ve had only in my head before now. These videos are a very authentic and emotionally compelling portrayal of what we stand for as a non-profit. I couldn’t be happier.””
Mara Kaiser Brunger, Director of Communications


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