Air. Water. Energy.
Completely re-invent and rebrand a socially responsible, 100 year-old Chicago Air Conditioning & Heating Company.
WHY AWE CAME TO TWO PARROT
The challenge over the course of eighteen months was to completely re-invent and rebrand a 99-year old Chicago air conditioning and heating company brand, then launch a full-scale marketing campaign in time for the 100 year anniversary. The CEO wanted to begin to branch out into more avenues such as plumbing, windows, as well as many other revenue streams that were unattainable under their air conditioning and heating umbrella.
Consumers who require air conditioning, plumbing, window and heating services.
AWE CASE STUDY VIDEO (One 8 minute Video Case Study Powerpoint)
We re-branded everything: the logo set, the brand guides, getting testimonials, updating contact information, redesigning the letterhead and so forth. We even went into the operating procedures and the job descriptions of the company. The team that we managed included a strategist, a graphic designer, an administrative team, an SEO expert, two operations people, web programmers, web designers, online reputation specialists, a marketing person, a copy editor, green consulting, a sign company, a printing group, a group dedicated to promotional products, copywriters, video editors, legal personnel, etc.
“The influence you’ve had on my 100-year-old company is dramatic. You’ve inspired us and challenged us to innovate. Your heart is big and your team is wildly creative. On the eve of our big launch, I’d like to thank you for pouring your heart into this project for over a year now. Our company is lucky to have you by our side”
Ray Grimm, CEO