AARP Foundation “7 Smart Strategies Guide”

by Jessica, October 19, 2018

CLIENT
AARP Foundation (AARPF) “7 Smart Strategies Guide”

MISSION
AARP Foundation is AARP’s affiliated charity. It is one of the leading charitable organizations focused on helping low-income, vulnerable older people to meet their everyday needs: housing, food, personal connections and income.

WEBSITE
https://www.aarp.org/aarp-foundation/our-work/income/back-to-work-50-plus/smart-strategies-for-50-plus-jobseekers/

FINAL DELIVERABLE
“SERIES” 14 videos


WHY AARPF CAME TO TWO PARROT
Two Parrot has a long 6-year history of producing video content for AARP Foundation. For this particular production project, AARPF wanted to digitize a printed guide, “7 Smart Strategies for Jobseekers 50+,” that they had been sending to members through the mail. AARPF had conducted extensive research and gone to great length to lead this particular population through the steps they need to take when getting back to work as an older adult. There was a very specific methodology that had to be adapted for the purpose of short-form videos. For each strategy we designed two videos – one designed to deliver content (2-4 minutes each) and the other designed to promote the module on social media (30-60 seconds each). To film 25 minutes of finished video content, we spent two full days in the studio and a full day on location shooting broll.

TARGET AUDIENCE
Older adults 50+ looking for jobs

VIDEO PRODUCTION DETAILS

  • 6 months total (start to finish)
  • One day filming in each location
  • 14 total videos
    • 7 short (30-60 sec)
    • 7 longer (2-4 minutes)
  • Raw HD footage

TESTIMONIAL
“You are a brilliant filmmaker and marketer. You really understand how to tell authentic human stories in their most inspiring form and why that’s so important for us as nonprofits.”
Aiyshen Padilla, AARP Foundations, VP Communications

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